After a mixed performance in the first half of the year, with films like Jhamkudi, Ittaa Kittaa, and Kasoombo doing well at the box office while several other highly anticipated releases fell short of expectations, D-Town is optimistic that the second half of 2024 will bring better fortunes for the industry. Film distributor Vandan Shah shares, “We have high hopes for Fakt Purusho Maate and Udan Chhoo.”
“I am optimistic that the second half of the year will be promising for the industry,” says one film distributor.
Another distributor adds, “There were high hopes for Builder Boys, which released last month to positive reviews. While it started with above-average business, it ultimately fell short of expectations at the box office.”
“The festive season typically brings success for D-Town.”
Filmmaker Vinit Kanojia, whose upcoming film co-directed with Rahul Bhole is set to release later this year, shares, “The festive season is generally favorable for our industry, and I expect that trend to continue. Many filmmakers are ready with their projects but have yet to finalize release dates. We should have more clarity in the coming days.”
Producer Vaishal Shah adds, “The first half of 2024 saw some big releases, with a few performing exceptionally well. As of now, aside from Fakt Purusho Maate, I’m not aware of any confirmed release dates for other major Gujarati films. So, it’s a wait-and-see situation.”
Actor Hitu Kanodia believes, “The second half is going to be exciting. Franchise films like Fakt Purusho Maate are anticipated to perform well, while titles like Faati Ne? could be surprise box office hits.”
“The first half of 2024 has set a new standard.”
Aarjav Trivedi, who will appear in Udan Chhoo, remarks, “I believe the first half of 2024 has set a new standard for our industry. The tremendous success of Jhamkudi has provided a significant boost. This year, films with comedic elements have particularly resonated with audiences, as they bring excitement and enjoyment. The second half promises a variety of great movies across different genres and subjects, and I hope audiences will appreciate them.”
Aarohi Patel, eagerly anticipating the release of Udan Chhoo and Ajab Raat Ni Gajab Vaat, adds, “Films like Kasoombo and Jhamkudi have successfully drawn audiences back to theaters. The first half demonstrated that family-friendly movies are attracting larger crowds, and I am hopeful for the upcoming months. I’m thrilled to see writers experimenting with new ideas, which should lead to some fantastic films. Additionally, films celebrating Gujarat’s culture and traditions are being well-received. I’m excited about both of my forthcoming films.”
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