Stigg Secures $17.5M to Revolutionize SaaS Pricing and Feature Monetization

Stigg Secures $17.5M to Transform SaaS Pricing Models

SaaS monetization startup Stigg Inc. has raised $17.5 million in a Series A round led by Red Dot Capital Partners, with support from Unusual Ventures, Emerge Ventures, Cerca Partners, and Redseed, adding to its previous $6.5 million funding.

Stigg’s platform helps companies modernize payment and billing systems to quickly implement dynamic pricing models like consumption-based pricing, AI credits, and hybrid models. Acting as middleware, it simplifies monetization infrastructure, enabling businesses to adjust offerings and deploy new pricing plans without significant engineering efforts.

The platform’s entitlement management API integrates with third-party systems to streamline configuration, metering, and access control, allowing rapid experimentation with new revenue strategies.

Stigg serves clients like Miro, AI21 Labs, Webflow, and PagerDuty, processing billions of API calls and managing millions of subscriptions monthly. CEO Dor Sasson emphasizes its role in accelerating business growth, citing success stories where clients exceeded revenue goals.

Investor Atad Peled highlights Stigg’s critical role in addressing the growing need for flexible monetization tools in modern SaaS businesses.